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News; What do you know about the north face

Published: Thursday 26 August, 2010


The north face are the the ultimate outdoor brand which was established in 1968 in San Francisco, California, when Douglas Tompkins and Dick "Hap"Klopp created an equipment retail store that eventually acquired the current name "The NorthFace" which was chosen because northface of a mountain in the northern hemisphere is generally the most difficult face to climb.The NorthFace's logo consists of a slightly skewed quarter-circle with two lines running within it. This image is an interpretation of Half Dome, a massive granitic monolith in Yosemite National Park, viewed from the west, with the sheer north (or northwest) face of Half Dome to the left. By the 1980s, north face jackets was added to the line of products, and eventually northface camping equipment was added as well. The NorthFace is now a wholly owned subsidiary of the VF Corporation which near its corporate sibling, JanSport. JanSport is the world's largest backpack maker, and together, JanSport and The NorthFace manufacture nearly half of all small backpacks sold in the United States.


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